From Hardware to Software: How DeepCal's Zero-Click is Revolutionizing Automotive Tech

Today, I want to talk about something that's been a pain point in the automotive industry for years: sensor calibration. As we move towards autonomous cars, the number of sensors is only going to increase, making calibration an even bigger challenge.

But what if calibration issues could become a thing of the past? Enter DeepCal's Zero-Click software, a game-changer that's about to disrupt the entire automotive sensor calibration market.

“We now plan to produce more than 20 million cameras a year and globally deliver as many units to our automaker customers in the next four years as we did in the last 15, meaning another 100 million cameras by 2026.” - Valeo

Improved safety:

Let's quickly recap what happens if sensors aren't calibrated correctly. We've all seen the news about accidents caused by faulty sensors. It's not just about safety; it's also about the financial and reputational damage that can occur when sensors aren't accurate.

That's why I'm excited to introduce you to Zero-Click. This software algorithm calibrates automatically when the vehicle starts, eliminating the need for manual calibration.

But what does automatic calibration actually do? Let me share a personal experience. I was driving my Subaru Forester Wilderness Edition home from the gym one evening. A car in the left lane stopped suddenly at a red light. Even though it wasn't in my lane, my car's Collision Avoidance system abruptly activated. It was a close call – the cars behind me nearly slammed into my rear bumper. The problem stemmed from a slight curve in the road to the right, which my front camera apparently couldn't process correctly. This misinterpretation triggered the sudden stop, nearly causing a chain reaction accident.

Note: The 2024 Subaru Forester Wilderness offers Level 2 automation, also known as partial automation.

This is precisely where Zero-Click comes in. By automatically calibrating the sensors, Zero-Click corrects for these types of errors, even on curves, preventing these near misses and making our roads significantly safer. With Zero-Click, that sudden, unnecessary stop I experienced simply wouldn't have happened.

Benefits:

• - Safer roads
• - Reduced risk of accidents 
• - Increased confidence in ADAS systems
•  

EOL Calibration:

End-of-Line (EOL) calibration is another major pain point for the automotive industry. This time-consuming and costly process requires dedicated hardware, significant factory floor space, and specialized personnel. But what if there was a way to eliminate EOL calibration entirely?

Zero-Click can do just that. By calibrating automatically when the vehicle starts, Zero-Click eliminates the need for EOL calibration, saving time, space, and money.

Benefits: 

• - Significant ROI improvements
• - Reduced production time
• - Increased efficiency
•  

Aftermarket Calibration/Mobile Calibration: 

We've all been there - scheduling a maintenance appointment for our car, only to find out that the calibration process is going to take hours. But what if I told you there's a way to eliminate aftermarket/mobile calibration altogether?

Zero-Click can do just that. By calibrating automatically when the vehicle starts, Zero-Click eliminates the need for aftermarket/mobile calibration, saving time and money.

Benefits:

• - Reduced maintenance time
• - Increased convenience
• - Cost savings

Financial Disruption Across the Automotive Market

Zero-Click's impact on the automotive market extends far beyond just technological advancement; it represents a significant financial disruption as well.

• For Automotive OEMs and Tier 1 Suppliers: Eliminating EOL calibration translates directly into substantial ROI improvements. 
• For Aftermarket/Mobile Calibration Shops: Zero-Click has the potential to reshape this sector entirely, offering a software-based solution that could replace traditional hardware-dependent calibration. These services will need to adapt to a new reality. 

Consider this: [1] "In 2022, an estimated 3.8 million ADAS calibrations were performed, representing a total addressable market of $959 million in the USA alone. Zero-Click is poised to revolutionize this industry by eliminating the need for aftermarket calibration, redirecting millions in revenue and significantly reducing costs for both businesses and consumers."

The ripple effects across the automotive supply chain are substantial:

• - Reduced reliance on hardware-based calibration: This shift towards software solutions will streamline processes and reduce costs.
• - Emergence of new business models: Zero-Click's innovative approach opens doors for new service offerings and revenue streams within the automotive ecosystem.

Conclusion:

DeepCal's Zero-Click software is a game-changer for the automotive industry. By eliminating the need for manual calibration, Zero-Click is set to revolutionize the entire industry. For automotive OEMs and Tier 1 suppliers, Zero-Click presents an invaluable opportunity.

Subscribe to our Newsletter  

[1] AutoBolt. (2023). Auto Glass ADAS and Technology Report 2023. URL.

 Request Demo